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George Skinner's avatar

I think a lot of this drive is to protect the livelihood of Canadian content producers dependent on government-mandated content. There aren’t many of them, but they know how to grab attention and make the government feel the pain if they don’t get what they want. It’s pathetic how the current obsession with political micro-targeting has magnified the influence of small groups at the expense of the overall population. We all have to pay a rent for content we don’t want to placate a group of people working in an uncompetitive sector because they’re clustered in politically-important Liberal ridings. The government was reluctant to impose travel restrictions on India because they were afraid of alienating South Asian voters. The government won’t take a hard line on Chinese belligerence because a generation of Liberal politicians have built a lucrative business around consulting. We put up with higher dairy prices, crappy cheese, and weirdly hard butter because a small number of dairy farmers has managed to exert disproportionate influence over a few key ridings. You could make a case that we need to make these compromises for national unity, but mostly it seems to be a case of concentrated benefit and diffused cost.

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Bort's avatar

When you peel away the government's disingenuous posturing around "reigning in the tech giants", a huge part of what they want to do - but are afraid to openly admit - is expand the Cancon regime to algorithmically curated social media feeds. They want to amplify content deemed Canadian at the expense of everything else.

The real prize is something like: every Canadian's TikTok feed should include at least 30% of videos set to Canadian background music (along with mandatory royalties paid out to Canadian artists). Or at least 30% of YouTube video recommendations shown in Canada to be Canadian content. And so on.

There's very little chance content will be removed if it's not deemed Canadian, but it doesn't have to. That's why C-10 is so very shrewd: it recognizes that on the internet, you don't (and can't) regulate the supply of content. The real impact is in regulating demand by targeting intermediaries. No casual (or pro/semi-pro) YouTuber need be classified a "broadcaster" to feel the vague, open-ended hand of this bill. By artificially promoting/suppressing platform demand for their content (which inevitably affects their ability to monetize), you indirectly and invisibly regulate the individual's behaviour.

The government is doing a piss-poor job saying so, and you would never know it looking at either the law or the rhetoric, but C-10 isn't trying to go after our right to say anything; it does an end-run by instead regulating the means by which we're heard.

Yet as is tradition, they're asking us to take them at their word while arming themselves with an extremely vague, open-ended legislative tool without putting in the work to articulate a vision that motivates or justifies this expansion of power. They seem to not think it's unnecessary to consider or discuss the unintended consequences of "supporting Canadian culture", and that we should just trust they *and all future governments* will carefully use the capability they're asking for in good faith.

Put another way: they're opening a Pandora's box of issues on freedom of expression and regulatory overreach, all so that 30% of our TikTok feeds will be set to Nickelback.

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